Lylene Balken

Marketing and Public Relations

Lylene is a senior care advocate specializing in care management for seniors and families, providing a full spectrum of geriatric care. She started her career running health care call centers. Later, she moved into skilled nursing, where she developed her skill and passion for working with seniors. Currently, Lylene is Director of New Business Development at Qualicare Homecare Services. Additionally, Lylene runs LB Senior Health Care Solutions, where she does Social Media, Marketing, Public Relations, and Care Management Consulting.

Outside of work, Lylene is the founder and facilitator of the Link Networking group, which serves the senior care industry throughout San Diego, south Orange County, and Riverside Counties. This is a free group that meets every Wednesday. She is also Marketing/PR Chair and Committee Member for Community Education for the San Diego Coalition for Compassionate Care.