How This Tiny Health Startup Wants to Improve the Lives of 5.5 Million Dementia Patients

Southern California startup Ceresti Health is using technology to relieve the stress associated with in-home care of Alzheimer’s and dementia patients.

Within the elder care market, Alzheimer’s disease and other forms of dementia are a problem squared. The vast majority of the 5.5 million Americans suffering from dementia are over 65. And since most live at home, their unpaid caretakers–typically spouses–often are aging as well, their health eroded by long hours and stress. With the number of dementia cases expected to triple by 2050, the demand to improve the lives and health of both patients and their loved ones is immense.

Ceresti Health, a 10-employee startup based in Carlsbad, California, aims to boost caregivers’ confidence and skills through digital education, monitoring tools, and human support. The business focuses on dementia patients also living with chronic conditions. (More than a third of dementia patients have coronary artery disease or diabetes, for example, according to the Alzheimer’s Association.) That’s where medical costs are highest. It is also where caregivers with no nursing experience face the gravest challenges, because they are managing the health of people who are unable to express their symptoms.

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